News
Metra Electronics® Brings Expertise and Innovation to Atlantic City KnowledgeFest™
May 22, 2025
Holly Hill, Fla. – Metra Electronics® is heading to Atlantic City to host training sessions at KnowledgeFest™, June 6-8 at Harrah’s Resort & Convention Center. Metra will showcase its latest aftermarket installation products at booth #810. A 2022 Chevy Silverado, customized with Metra's new GM-PPKT-1 complete audio system and Heise LED lighting by Finishline Auto Salon of Maple Shade, NJ, will also be at the booth. Metra’s training sessions will cover new products launched at the 2024 SEMA Show, including all-in-one premium vehicle-specific audio kits with VIBE speakers, dash kits for the newest vehicle applications, Heise LED vehicle accent lighting, radio replacement interfaces with Bluetooth® wireless technology from Axxess, and much more! Training sessions include:
Metra Electronics® to Host Trainings at 2025 Las Vegas KnowledgeFest™
Jan 15, 2025
Holly Hill, Fla. – Metra Electronics® is heading to Las Vegas, Nevada to host training sessions at KnowledgeFest™, January 31-February 2 at the Paris Hotel. Metra will showcase their latest aftermarket installation products at booth #401. A Tesla Cyber Truck, fully customized with Heise LED and Vibe Audio products, will also be at the booth. Metra’s training sessions will cover new products launched at The 2024 SEMA Show, including all-in-one premium vehicle-specific audio kits with VIBE speakers, dash kits for the newest vehicle applications, Heise LED vehicle accent lighting, radio replacement interfaces with Bluetooth® wireless technology from Axxess, and much more! Training sessions include:
In-Demand Late Model Jeep® Solutions are Coming to SEMA
Oct 29, 2024
Holly Hill, Fla. – Metra Electronics® is showcasing aftermarket accessories designed to fit select late-model Jeep® Gladiator JT and Wrangler JL vehicles at this year's SEMA Show. Show attendees can view them from November 5th to 8th in Metra's main SEMA Show booth, #10439, in the North Hall of the Las Vegas Convention Center and at its off-roading and powersports booth, #24743, in the Central Hall.
New HID to LED Conversion Bulbs to Debut at SEMA
Oct 25, 2024
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® will display new HID to LED conversion bulbs from November 5th to 8th at Metra's main SEMA Show booth, #10439, in the North Hall of the Las Vegas Convention Center.
Heise LED Lights Up SEMA with New Products
Oct 23, 2024
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® will display new vehicle lighting and accessories at this year's SEMA show. On display will be an assortment of new chasing ambient interior accent lighting, a chasing 12V power injector, solder-on adapters, accent light covers, and more. Show visitors can see these products from November 5th to 8th at the Las Vegas Convention Center at Metra's main booth, #10439, in the North Hall and at its off-roading and powersports booth, #24743, in the Central Hall.
Heise LED to Display New 6 Gang Switch Panel at SEMA 2023
Oct 26, 2023
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® will display a new 6 Gang Switch Panel with 3 power levels at this year's SEMA show. This device makes it easy for installers to integrate lighting into any vehicle. SEMA attendees can see this new product and many more automotive LED accessories from October 31 to November 3 at the Las Vegas Convention Center in Las Vegas, Nevada.
Metra Electronics® Introduces Mounted Spare Tire Accessories at SEMA
Oct 25, 2023
Holly Hill, Fla. – Metra Electronics® has developed two new kits designed to elevate a vehicle's mounted spare tire; a new chasing light kit and an adjustable camera kit. They will debut them at this year's SEMA show. These kits boast over 200 vehicle applications, including select Jeep®, Ford, Toyota, Honda, Isuzu, Suzuki, and Land Rover vehicles.* This versatility is thanks to their included multi-adjustable brackets specifically designed to mount securely to the factory studs of spare wheels, fitting numerous bolt patterns. These new kits will be displayed from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada. Metra's main SEMA Show booth will be #10539 in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.
Heise LED to Introduce New Ambient Lighting at SEMA
Oct 24, 2023
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® is bringing new ambient lighting kits to SEMA 2023. A new 18-piece chasing interior ambient lighting kit, a chasing LED ambient door lighting kit, and a chasing LED ambient dash lighting kit will be showcased from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada. Metra's main SEMA Show booth will be #10539 in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.
Heise LED to Debut New Vehicle Lighting at SEMA 2023
Oct 23, 2023
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® is bringing an assortment of new RGB, RGBW, and Chasing vehicle lighting to SEMA 2023. On display will be innovative accent lighting kits, single expandable wheel rings, rock light expansion packs, a variety of chasing LED tubes, low voltage chasing extension cables, and more. These products will be showcased from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada, and include:
New Metra PowerSports® Products to Launch at SEMA 2023
Oct 18, 2023
Holly Hill, FL – Metra PowerSports® by Metra Electronics® is displaying new products at the SEMA Show, including a 6-zone switch panel designed for UTVs and other outdoor vehicles, a 4 AWG high current quick disconnect power block, a 4-piece chasing LED golf cart canopy kit, and Heise Connect RGB controller crossover cables. Metra's off-roading and powersports SEMA booth, #60031, will be in the West Hall of the Las Vegas Convention Center from October 31 to November 3.
Metra Electronics® Returns to SEMA with New Automotive Accessories
Oct 4, 2023
Holly Hill, Fla. – Metra Electronics® announces it will again have two booths at the 2023 SEMA Show from October 31 to November 3 at the Las Vegas Convention Center. Metra's main SEMA Show booth will be #10539 in the North Hall of the LVCC, and its off-roading and powersports products will be on display at booth #60031 in the West Hall. The manufacturer will introduce over 200 new products from its house of brands and have product experts on-site to meet with show attendees and provide information.
Heise LED Ships Expandable Wheel Rings with Patent-Pending Design
Jun 8, 2023
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® is now shipping expandable wheel rings that debuted at the SEMA show in November. They are available in RGB, RGBW, and Chasing options and feature a revolutionary patent-pending design that makes it easy to add brilliant LED lighting to the wheels of any vehicle. These wheel rings are a game-changer for automotive lighting installers because they offer the ability to increase or decrease the diameter of the rings, making it easier to cater to more customers while keeping less inventory in stock. There are two kits available for each LED lighting option with wheel rings that expand from either 11" to 14" or 15" to 18" in size.
New Heise Connect App Goes Live for Smart Devices
Mar 20, 2023
Holly Hill, Fla. – Heise LED® by Metra Electronics® has designed an all-new Heise Connect app that is now available for download on smartphones and tablets. The app allows users to remotely control Heise LED automotive lighting accessories from the palm of their hand. This app works cohesively with all Heise LED lighting, which will now be known as the Heise Connect Universe (HCU) of products. An intuitive user interface automatically connects via Bluetooth® and detects the type of control box connected to the app; RGB, RGBW, or Chasing. Groups of all products can be used and controlled within the same mobile app, including three new Heise Connect controllers that debuted at SEMA: the HE-RGB-CB, HE-RGBW-CB, and HE-CHASE-CB.
Metra Electronics® Serializes Key Products to Improve Supply Chain and Retail Price Monitoring
Jan 18, 2023
Holly Hill, Fla. – Metra Electronics® is excited to announce the launch of a serialization program for some of the manufacturer's most popular product lines. Individual batches of products will be tracked using a unique serialization process, allowing better supply chain control. The company is now serializing its popular Heise Pro Series replacement LED bulbs and will expand this process to include additional products in the near future. This is an effort to enforce the minimum advertised price (MAP) - the lowest price designated by Metra allowed to be publicly displayed for a product on sale by all distribution channels.
Metra Electronics® to Host Training Sessions at KnowledgeFest™ in Las Vegas, NV
Jan 17, 2023
Holly Hill, Fla. – Metra Electronics® is heading to Las Vegas, Nevada to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a Ford F-150 Lightning, built by Professional Car Audio of Visalia, CA, and customized with Metra products. Metra’s training sessions will cover new products launched at The 2022 SEMA Show. This includes new Shuriken Lithium Series batteries, dash kits, Axxess® integration products and DSPs, lighting and audio upgrades for Harley-Davidson® and Can-AM Ryker, aftermarket accessories that fit Jeep® and Bronco, and more. Metra is proud to once again support the industry by providing in-depth training sessions for installers at the event, hosted February 3-5. Training sessions include:
See New UTV and Golf Cart LEDs from Metra PowerSports® at SEMA
Oct 28, 2022
Holly Hill, Fla. – Metra PowerSports® by Metra Electronics® will showcase a new Chasing LED Underglow Lighting Kit and a 3ft Chasing LED Whip Light designed to add brilliant lighting to UTVs and golf carts at SEMA 2022. These products install easily to provide fast and durable lighting solutions. They work with the Heise Connect Chasing Controller to allow users to control their LEDs from the palm of their hand when paired with the Heise Connect smartphone app.
Saddle Tramp® Debuts Lighting and Audio Products at SEMA
Oct 27, 2022
Holly Hill, Fla. – Saddle Tramp® by Metra Electronics® is introducing new products designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers at the 2022 SEMA Show. The manufacturer has designed new accent lighting, driving lights, audio accessories, and a lithium-ion (Li-ion) battery from Shuriken's new Lithium Series. New products launching at SEMA will include:
Metra Electronics® Showcases New Products for Jeep® at SEMA
Oct 26, 2022
Holly Hill, Fla. – Metra PowerSports® by Metra Electronics® is introducing new lighting and aftermarket accessories designed to fit select Jeep® Gladiator and Wrangler models at the 2022 SEMA Show. Metra's Jeep® Accessories product line has expanded to offer new Chasing LED Headlights, Smoked Turn Signal Lights, a Fender Light Harness, Smoked Taillights, an Overhead Soundbar Adapter, an Under Seat Amp Rack, and a Fuse Holder Bracket. These new accessories are designed for popular Jeep models and for those who want to make their vehicle unique while remaining durable enough to stand up to off-roading wear and tear. New products launching at SEMA will include:
Heise LED Introduces New Lighting at SEMA 2022
Oct 25, 2022
Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® is bringing an assortment of new RGB, RGBW, and Chasing LED vehicle lighting to SEMA 2022. On display will be innovative Expandable Wheel Rings, newly designed Cube Lights, Sequential Tailgate Bars, Wide Angle Rock Lights, a 5-Meter Chasing LED Strip Light Kit, and more. These products will be showcased November 1st-4th at the Las Vegas Convention Center and feature:
Heise LED Debuts Lighting Control Solutions at SEMA 2022
Oct 24, 2022
Holly Hill, Fla. – Heise LED® by Metra Electronics® is excited to present three new Heise Connect controllers for their popular RGB, RGBW, and Chasing automotive lighting products that pair with an all-new, free downloadable app that will soon be available for smartphones and tablets. These new products will be on display at Metra's two booths at the 2022 SEMA Show, November 1st-4th at the Las Vegas Convention Center. These new solutions make it easy to customize and control LEDs and work with all pre-existing Heise LED lighting products. Metra's main booth, #11139, will be located in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.
Metra Electronics® Launches New Products for Ford Bronco at SEMA
Oct 19, 2022
Holly Hill, Fla. – Metra Electronics® is introducing new products designed to fit select Ford Broncos at the 2022 SEMA Show. The manufacturer has launched its collection of Bronco accessories by adding Lighting Brackets with features such as a corrosion-resistant black powder-coated finish and plastic covers that conceal the mounting hardware. Metra will also showcase new aftermarket audio accessories such as a Dash-Mount Tweeter Plate, Speaker Harnesses, and a Kick Panel Speaker Adapter Plate. In addition, they will introduce patent-pending Rear Speaker Pods that allow installers to easily upgrade the 4" factory rear pods to considerably larger 6.5” or 6.75” speakers.